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Four short videos that explain Product of the Year



The Logo at Work		2009 Awards Night		2009 Winners on The View	Fox Business News

A few things you need to know about Product of the Year:

	Experts Weigh in on Successful Product Innovation at 2010 POY Awards Night. At the February 3rd POY Awards Night in New York City, Walgreens' Colin Watts and TNS Scientific Advisor Herb Sorensen joined host Supermarket Guru Phil Lempert to share key industry insights and congratulate the winners. Click here for press release. View Awards night photos
	2010 Winners Announced! The consumer votes are in! Click here to see the full list of 2010 Product of the Year winners.
	Brandweek Interviews POY Jury Chair Colin Watts of Walgreens The 2010 Product of the Year Jury Day took place on October 28 at the Gansevoort Hotel in New York. Brandweek’s Elaine Wong sat down with Jury Chair and Walgreens Chief Innovation Officer Colin Watts to discuss the latest trends in innovation and retail. Read full interview See Jury Day photos
	Supermarket Guru Phil Lempert Joins POY for Second Year We are proud to announce that consumer advocate and new product expert Phil Lempert will continue to be the spokesperson for Product of the Year in 2010. Phil was the first to exclusively announce 2009 POY winners on a special episode of The View in January 2009. Phil is best recognized as the consumer products trends editor and correspondent for NBC News’ Today show, and his regular appearances on ABC’s The View, The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC. Click here to view the press release.
	Jury Day 2010 Jury Day took place on October 28 with Colin Watts, Chief Innovation Officer at Walgreens Corporation as Jury Chair. View the photos
	US Winners Using the Logo Click here to see how US winners are using the POY logo in their marketing materials.
	Product of the Year 2010 Timeline The Product of the Year 2010 Awards open for entries April 1, 2009. See the full timeline.
	A Powerful ROI Tool - The POY seal on packaging is 25% more effective at generating purchase intent in U.S. consumers than the word “New!”. - 36% of Americans surveyed are more likely to trust an advertising claim that features the POY seal. Learn more about that and the consistent sales increases reported by winners. More on ROI.
	How it Works and Why Enter Product of the Year is the only consumer product award that rewards innovation and is voted on by consumers. The award seal is a shortcut for consumers to the best innovations and value on the market today. To read more about the three-step process and benefits of competing, click here.
	What Your Peers Think We’re not the only ones who think Product of the Year is a good idea. See what some of Europe’s leading retailers think about it. View testimonials.
	2009 Winners Are In The consumer votes are in! Click here to see the winning products.
	2009 Awards Night The 2009 Awards took place on January 22 at the Rainbow Room in NYC. Click here to see the photos.
	Media Center See the recent press releases.
	Frequently Asked Questions Click here to check out our FAQs