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Four short videos that explain Product of the Year



Media Reel		Today Show		The View	Winner Testimonials

A few things you need to know about Product of the Year:

	POY Forms Strategic Partnership with TV Retailing Expert POY has joined forces with Multi Media Exposure to create live TV retailing opportunities for participating brands. MME is an expert at live TV retailing, known for successfully launching innovative brands on HSN. Click here for press release.
	Product of the Year 2011 Now Open for Entries! Over 47% of American shoppers said they would by a product endorsed by 60,000 consumers just like them. It’s your turn to win the nation’s vote, the profits and the prestige. And between the research study and media exposure you get in return you simpl can't lose. Enter today! Go to entry form. View Press Release.
	2010 Winners Announced! The consumer votes are in! Click here to see the full list of 2010 Product of the Year winners.
	US Winners Using the Logo Click here to see how US winners are using the POY logo in their marketing materials.
	Experts Weigh in on Successful Product Innovation at 2010 POY Awards Night. At the February 3rd POY Awards Night in New York City, Walgreens' Colin Watts and TNS Scientific Advisor Herb Sorensen joined host Supermarket Guru Phil Lempert to share key industry insights and congratulate the winners. Click here for press release. View Awards night photos
	Brandweek Interviews POY Jury Chair Colin Watts of Walgreens Brandweek’s Elaine Wong sat down with Jury Chair and Walgreens Chief Innovation Officer Colin Watts to discuss the latest trends in innovation and retail. Read full interview
	Supermarket Guru Phil Lempert Joins POY for Second Year We are proud to announce that consumer advocate and new product expert Phil Lempert will continue to be the spokesperson for Product of the Year in 2010. Phil was the first to exclusively announce 2009 POY winners on a special episode of The View in January 2009. Click here to view the press release.
	A Powerful ROI Tool - The POY seal on packaging is 25% more effective at generating purchase intent in U.S. consumers than the word “New!”. - 36% of Americans surveyed are more likely to trust an advertising claim that features the POY seal. Learn more about that and the consistent sales increases reported by winners. More on ROI.
	How it Works and Why Enter Product of the Year is the only consumer product award that rewards innovation and is voted on by consumers. The award seal is a shortcut for consumers to the best innovations and value on the market today. To read more about the three-step process and benefits of competing, click here.
	What Your Peers Think We’re not the only ones who think Product of the Year is a good idea. See what some of Europe’s leading retailers think about it. View testimonials.
	Media Center See the recent press releases.
	Frequently Asked Questions Click here to check out our FAQs