Step 1: What you need to enter

1. Authorization

You must be authorized to enter on behalf of the brand. The Product of the Year entry form is a binding agreement confirming your full commitment to the program rules and all related fees (2027 Terms of Conditions)

2. Product Name and Suggest Retail Price

A more comprehensive 75 word product description will be requested as a follow-up to your entry

3. List of top 3 competitors

This information will aid in the process of creating categories in which your product will potentially compete

4. Your contact information

So that we can confirm your entry and schedule an entry briefing with you and your team

Step 3: Read & Agree to the costs

Upon submitting this application, you agree to be bound by the rules of the program and agree to pay any fees when your product advances as a finalist and/or winner.
Participants are not allowed to opt out of the program.

Step 4: Complete short entry form

Contact Information

Agency Information

Corporate Information

Step 4: Complete short entry form

Product 1 Details

Step 4: Complete short entry form

Product 2 Details

Step 4: Complete short entry form

Product 3 Details

Step 4: Complete short entry form

Product 4 Details

Step 4: Complete short entry form

Product 5 Details