Costs & Timing
Product of the Year is not simply an award, it's a powerful marketing tool. Considering that all Finalists receive the results of the nation's largest study on innovation (an $80,000 value) and all Winners are included in the PR campaign (over $1Million of media exposure), entering for your chance to win the nation's vote is, to put it bluntly, a no-brainer.
Product Entry: Free
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Final Deadline: August 31 |
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Finalist Fee: $17,000
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Winner Fee: $53,000
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What is the Finalist Fee? Before being reviewed by 60,000 consumers, entered products are put in front of a Jury panel of industry experts and members of the media who make sure the submissions meet innovation criteria. Products that pass this step are put into the consumer research and must pay the Finalist Fee.
**Win or lose, all Finalists receive the results of this study witht information on their category and the most recent grocery shopping trends - a value of $80,000!
What is the Winner Fee? All Finalist products are put into the nation's largest research study on product innovation with 60,000 consumers. Consumers vote on products in each category based on innovation appeal, use, satisfaction and purchase intent. Products with the highest score in each category are named Product of the Year winners.
***The winner fee pays for logo use on all communications for one year and for inclusion in the POY PR campaign - an over $1 Million value!
When Will I know My Status? Finalists will be notified after their products have been put through to the consumer research stage of the competition. Winners will be confidentially notified at the end of November and can prepare marketing eforts to start at midnight of the Awards Night in January.
When Do I Get the Award? Winners and Finalists will be invited to the Awards Night to find out the winners and celebrate innovation. The 2010 Awards Night took place on February 3, 2010 in New York City.