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The POY Difference

Our unique and independent methodology is what separates us from any other award. Here are a few reasons why you can count on POY being more credible:

• Focus on Innovation. POY exists to help guide shoppers to the best new innovative products as determined by consumers just like them. For winning products, this is not only an acknowledgement for innovation in the eyes of the industry, but a proven ROI tool.
• 100% Consumer-Voted. There are no experts or lab coats involved. Products are voted on entirely by a nationally representative sample of U.S. consumers.
  
• 100% Independent. The competing products have no other interest in being included other than to put their product to the test of consumers. There are no advertising discounts or packaged deals that often come with magazine awards.
• 100% Transparent. Brands can participate only if they enter and once a brand wins, the award is theirs to use. We don't "nominate" brands or ask for a percentage of their sales if they win.
• Nationally Representative. The 60,000 consumers who vote are independently recruited by TNS to represent the national grocery shopping population. These people are not affiliated with magazine subscriptions and are 100% bias-free.
• 24 Years of History. Founded 24 years ago in France, Product of the Year has long been the standard of consumer confidence around the world
  
• 28 Countries. POY is a powerful concept that works in every market. Over the past 24 years, we've grown to 28 countries and are still growing. In the last two years alone we made our debut in the U.S., India, South Africa, Canada, Australia and Japan.
  
• Nation's Largest Study. With 60,000 Americans voting on products, POY conducts the nation's largest consumer survey on innovation. Our research partner TNS conducts this study with a representative sample of the U.S. population - therefore reflecting the opinions of the nation rather than a group of subscribers to one magazine or volunteers.
  
• Research Experts. The methodology of our study and value of the resulting research is backed by the industry's "gold standard" and our partner worldwide, TNS Research (a WPP company). TNS is the world's largest market research firm and fully stands behind the integrity of the POY study in every country.
  
• ROI Tool. Over the past 24 years, we have never had a winner whose investment didn't pay off. The average sales boost has been 10-15% although increase up to 135% are not uncommon. And after all, would 90% of winning brands enter again if it didn't work? We doubt it.