Benefits
POY winners can use the award seal on all advertising, point of sale and communications materials for 12 months following their win. And so far no one has been disappointed. Whatever the lift in sales or distribution might be, one thing is for sure: POY works. Which is why over 90% of past winning brands enter again the next year and 44% of them increase their number of entries.
At the very least all winners are guaranteed the following:
- Inclsuion in nationwide PR campaign to feature all winners - about $1Million worth of exposure
- All finalists receive TNS research report regardless of outcome - a study worth $80,000 alone
On top of that, being able to use the seal allows you to:
- Use it in consumer-facing marketing campaigns to drive trial
- Use it in PR outreach as "new" news to secure media coverage
- Use it with salesforce and retail partners to increase visibility and distribution
- Use it in industry relations to support your company's repuation for innovation
- Use it internally to boost morale and set example
And this is why we know it works:
- 24-year track history across the globe
- 10-15% average sales increase reported by winner
- 135% and 120% sales increases reported by Pantene Pro-V and Herbal Essence
- 47% of American shoppers said they would buy a product endorsed by 60,000 consumers just like them
- 25% of Americans would buy a product featuring the POY seal over the word "New!"
- 36% of American shoppers would believe an ad featuring the POY seal backed by 60,000 consumers
And one more thing...
Chances are, your brand has already won in another country and is enjoying all of the above. Just check with your global counterparts or call us and we can put you in touch with them!