Product of the Year is the only consumer product award that rewards innovation and is voted on by consumers. The award is designed to help shoppers save time and money by guiding them to the best products. For companies, it’s not only a prestigious award, but a proven ROI tool as well. Over the past 23 years our winners have enjoyed an average increase in sales of 10-15%. There is simply no endorsement more powerful than the confidence of 100,000 American shoppers.